Why would you?

There are 2 million searches each day on Google for legal related services and 35% of those come through a mobile or tablet

The service sector is missing out on a huge opportunity at the moment.

Looking purely at the legal sector, best guess is that 1/3rd again of the market is up for grabs. As the UK market alone is worth around £30bn - that's a big market.

I know from my time running a law firm that access to clients is tough. Taking clients from another firm is tougher. The market has tightened and even our existing clients are looking for "more for less" - right?

It seems fairly obvious to me then that if there is a swathe of business out there not being serviced, then isn't that an opportunity? Saves you having to compete for the business if nobody is taking it after all.

Trouble is how do you make yourself known to the owners and managers of those businesses who the Legal Services Board have managed to interviewand come up with the statistics mentioned in my earlier blogs

We all know of the current trends of price pressure but there is also the online generation who are expecting the service sector to engage with them the same as everything else they do - online and particularly through their smartphones.

The rise of the tech startups is also well documented and needs no further boost here. Personally, I think the tech revolution is very exciting, I also don't think it will replace a human being anytime soon. Not only do people still want to know there is a professional on the other side of the advice giving service, machines can't think - yet!

That does not mean complacency. The tech gets better every day and is capable of dealing with repetitive tasks brilliantly, so the opportunity is to harness all of these advances and use them to deliver the service to a new seam of customers - those who want and expect that the service they receive will be as smooth and convenient as other business transactions they currently undertake

I am a great fan of the late Steve Jobs. His ethos behind Apple was that the technology was not enough, it was the technology married with liberal arts that mattered. That is where the iPad came from and I haven't noticed anybody arguing with the success of that recently!

To adapt the concept and make it relevant - the law is not enough - it is the law coupled with the delivery of the law that is going to count in the future. Swap "law" with any other profession - it's the same principle

The "how" you do it must be aligned with the "what" you do and to understand how to succeed you need to look at the current trends and see how you can adapt your business to fit in.

According to Google there are over 2 million legal searches made everyday in the UK alone and they go on to say that increasingly clients will expect to be reached through video and mobile technology. It literally is one of the fastest growing areas.

According to the IMRG Capgemini e-Retail Sales Index in 2013 we collectively spent £91 billion online in the UK in 2013. Much of that is attributed to the “year of our mobiles” with sales via mobile devices increasing 138% on 2012 (for December we spent between us £3 billion or 27% of all online sales – twice as much as the year before).

Smartphones saw a sales increase of 186% in 2013

Google went on to say that 35% of the enquiries were being made from a mobile phone or tablet device

I suggest that embracing the technology and the communication trends could be highly lucrative for both sell-side and supply-side. To fight it and assume that the interaction can carry on as it has always done is a bit like King Canute telling the tide not to come in!